While it’s easy to see the value in data analytics, many business owners struggle to be data-driven. The good news is you don’t need to be a data scientist to think like one. Data science is more of a mindset than a technical aptitude. While both are important, what separates good data scientists from great […]
Customer feedback is an opportunity to make your business better. Each individual customer complaint potentially represents a much larger sentiment. Therefore, it’s worthwhile to use data analytics to understand your customers’ experience and identify areas for improvement for your business. Collecting common customer feedback With social media and public review sites, negative brand sentiment can spread […]
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The ability to communicate visually is an advantage in most workplaces, especially for managers who have to convey abstract ideas and performance metrics to an audience. Since data is such a driving force behind decision making, it is often much more effective to communicate visually, through charts and graphs, to deliver a more compelling […]
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Data visualization may be the key to future-proofing your business. According to a 2012 study by Richard N. Foster of Yale University, the average lifespan of a company listed in the Standard & Poor’s 500 index has decreased from 67 years in the 1920s to just 15 years today. In 2016, the World Economic Forum […]
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