Josh Ritchie

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Sales Content Vs. Marketing Content: Do You Know the Difference?

As the founder of a content marketing agency with 10 years in the game, I’ve worked with a lot of brands. But too often I’ve found that their understanding of “content marketing” is shortsighted....

4 Reasons Content Marketers Should Think Like Designers

Designers don’t just make things pretty; they think critically about the best way to communicate a concept. Here's why you should think like them.

The post 4 Reasons Content Marketers Should Think Like Designers appeared first on Column Five.

Why the World Needs Data-Based Stories More Than Ever

In a sea of opinion and questionable "facts," people want credible content more than ever. Here's why you need to tell data-based stories.

The post Why the World Needs Data-Based Stories More Than Ever appeared first on Column Five.

Visualizing The Buyer’s Journey For Sales and Marketing

Here's how to craft a buyer's journey that unites sales and marketing and delivers the right message at the right time.

The post How to Bridge Marketing and Sales in Your Buyer’s Journey appeared first on Column Five.

How To Do Effective Content Marketing: Use Empathy

Empathy just may be the most powerful weapon in your marketing arsenal. Here are 5 ways to put it to use.

The post How To Do Effective Content Marketing: Use Empathy appeared first on Column Five.

5 Simple Ways to Shape Your Content Through Your Culture

Need some fresh content marketing ideas? Let your culture be your inspiration. Here are 5 ways to turn your culture into great content.

The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Column Five.

5 Ways to Create Bullshit-Free Content Marketing

Don't fall victim to the epidemic of fluffy, meaningless content marketing. Try these 5 tips to create interesting, valuable content.

The post 5 Ways to Create Bullshit-Free Content Marketing appeared first on Column Five.

How to Make Great Content for Your Buyer’s Journey

Find out how to make truly effective content that will move your customers to the next stage of the buyer's journey.

The post How to Make Great Content for Your Buyer’s Journey appeared first on Column Five.

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