Michael Brenner

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Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to the Marketing Insider.

Is Small Data a Step Back, or are its Advocates on to Something?

Data has a habit of being staggering, mind blowing even. Writing for Forbes in January 2017, Gil Press discussed how more and more firms are tuning into the value of Big Data, but still...

Data Viz Tools are Dropping in Price: Are We Entering a New Age of...

Data visualization is getting more cost-effective. Of the 20 products cited by Software Advice as the top data vis tools of 2016, almost three quarters were described as carrying a ‘low’ or ‘extremely low’...

Emotional Intelligence vs Business Intelligence: Is Reliance on BI Putting EQ at Risk?

American corporations are spending more on business intelligence projects than ever before. Since entering the ‘age of information,’ spending in this sector has gone through the roof, and the curve looks set to steepen...

Getting Big Results from Thinking Small: A New Approach to Big Data

We are told to think big. We are told that there is no such thing as ‘too much’, as ‘too complex’, as ‘too great’. With so much hyperbole surrounding business intelligence and insight, it...

Digital Tools and Platforms Have Opened DV Up to Small Business. Now They Must...

There’s something to be said for caution. After all, diving into uncharted waters feet first can land us in all kinds of trouble, particularly if those waters are shark-infested and those sharks have severe...

Big Data Evolution: How Data Is Helping Us to Understand the History of the...

Where did we come from? What set of biological coincidences and accidents led us to this point; the point at which I am able to sit at a computer and write this for you? Around...

Moneyball 2.0: Is Analytics the Future of Sporting Achievement?

For baseball fans, particularly baseball fans in the Oakland area of northern California, the name Billy Beane is a special one. Immortalized by a hit book, a motion picture feature, and a string of...

The New Business Intelligence Challenges we all Face

Business Intelligence provides the solution to so many problems, but it is not without its challenges. Here we explore some of the new challenges that businesses must face as they look to beef up...

Big Data and Nature: Keeping One Step Ahead of the Weather

In a list of the most influential phenomena in social and cultural history, the weather can stake a pretty good claim to a place near the top. The weather touches almost every aspect of our...

Molding High Level Business Intelligence into Human Responses

A couple of years ago, if you'd asked someone to name their pet peeves for customer service or client support, automated responses would have been high on the list. These clumsy, cumbersome attempts at...

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