Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, former Head of Strategy at NewsCred, and the former VP of Global Content Marketing at SAP. Michael is also the co-author of The Content Formula, a contributor to leading publications like The Economist, Inc Magazine, The Guardian, and Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding. Follow Michael on Twitter (@BrennerMichael), LinkedIn, Facebook and Google+ and Subscribe to the Marketing Insider.
Emotional Analytics Represent the Next Step in Brand Development
The last time you had a great customer experience, how did you feel? When you last found a product that you truly, genuinely, loved, what was the sensation? Both of these things trigger reactions...
Human Analytics: Why HR Must be Data-Driven
Something is changing in human resources departments across the world. It is a case of out with the old and in with the new. The duties of these departments are the same as ever,...
Big Data, Big Risk: The Data Issues Driving Big Changes
You can imagine the boardroom conversation that took place on that temperate February morning in Sunnyvale, California, as Yahoo’s executives got around the table to discuss the takeover deal with Verizon.
No transcript unfortunately exists...
Green Data Vis: Visualization And Environmental Issues
Data visualization has a job to do. It is here to provide insight and understanding; it is not designed to tell us what we want to hear, but rather to give us the inconvenient...
How Social Platforms Could Change The Way We Approach Business Intelligence
Back in January, a vision of the future surfaced across several Business Intelligence blogs. This was a future in which data and analytics are not static and inert but fluid, accessible and wieldable in...
How Analytics and Data Science Help Real People
I don’t have to tell you that analytics are important, but you might not be aware of just how good they can be! I’m talking really good; superhero good.
Applying powerful analytics to our society...
Is Artificial Intelligence the Future of Business Insight?
The phrase ‘artificial intelligence’ is an evocative one. Perhaps, for you, it conjures images of automated technology supporting a leisure-filled life for redundant humans, or maybe it represents exciting leaps forward in fields such...
Doing Big Data Wrong: Don’t Fall into These Traps
Are you ‘doing’ Big Data? We are repeatedly told that Big Data is something we should be ‘doing,’ that it is something our business should be ‘doing,’ and if we are not ‘doing’ it,...
Big Data Trends for 2017
Let’s put 2016 to bed and look to the future; what does it hold in store for Big Data? Well, after years of chipping away at the coal face of what was a fledgling...
What Can We Expect from Business Intelligence in 2017?
It is the question on everyone’s lips at the beginning of 2017; what can we expect from BI this year?
Well, there’s never a dull moment in this field; technology develops, perceptions shift, best practices...
