What happens when the numbers just don't add up? Take it to the data source. The devil's in the details. The owls are not what they seem. And more lessons.
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Big Data. Data-driven marketing. Digital intelligence and data story-telling.The list of catch phrases along with the money spent on activities related to Data Analytics has exploded over the last several years. The IDC Semiannual Big Data and Analytics Spending Guide predicts that the size of the big data market will reach $189 billion, a more than […]