Robin Lawson

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Robin Lawson is an independent marketing communicator, specializing in B2B and IT topics.

How Geo-Mapping CRM Is A Gift To Sales And Marketing

From deciding on the next sales call to determining the best market for a major expansion, geo-mapping paired with CRM data can be a beautiful friendship.

The post The Marriage Of CRM And Geo-Mapping: A Gift To Sales And Marketing appeared first on SAP Digital.

Four Cool Examples of Geo-Mapping

Geo-mapping lets you make decisions by viewing data in the context of location. Creating this type of data visualization is remarkably easy. Take a look!

The post Four Cool Examples of Geo-Mapping – Endless Potential for Location-Related Decision Support appeared first on SAP Digital.

“Map-ify” Your Data To Make Location-Dependent Business Decisions

Did you ever throw a dart at a map on the wall as a random way to pick your next travel destination? Then you already get the concept of geo-mapping. Simply put, geo-mapping is a type of data visualization tool that lets you make location-dependent decisions based on business intelligence and geospatial data. It enables […]

The post “Map-ify” Your Data To Make Location-Dependent Business Decisions appeared first on SAP Digital.

Data Visualization Takes Over When Office Applications Aren’t Enough

When you need to convey a lot of data or a complex idea quickly and simply, the best way to do it is with a visual image – and that’s the meaning of data visualization.   Fortunately, there are plenty of tools available to help you do just that. Most everyone is familiar with Microsoft Office […]

The post What Data Visualization Tools Are Available? “Let Me Simplify That.” appeared first on SAP Digital.

Memo To HR: With Data Visualization, Numbers Are Your Friend

As an HR professional, you play a major part in creating a strong company culture while supporting recruiting, hiring, engagement, performance, and retention. “People are our greatest asset” has become a business mantra. Still, quantifying the importance of HR initiatives and programs to the business and the executive team can present a challenge; in a […]

The post Memo To HR: With Data Visualization, Numbers Are Your Friend appeared first on SAP Digital.

Why Use Data Visualization? “Let Me Show You.”

In today’s globalized and multicultural business world, where people are communicating across multiple languages, regions, time zones, and borders, data visualization tools are a godsend. And that’s not the only reason. Attention spans are getting shorter all the time, giving communicators only seconds to capture the notice of an audience. Increasingly, and in many different […]

The post Why Use Data Visualization? “Let Me Show You.” appeared first on SAP Digital.

What Is Data Visualization?

By definition, data visualization is a form of visual communication where data or information is presented in graphical or pictorial format. Studies have proven that it is easier for the human brain to process information when it is presented visually, allowing people to quickly grasp large amounts of information in a short time. It is […]

The post What Is Data Visualization? appeared first on SAP Digital.

Four Key Ways Data Visualization Can Add Strength And Depth To Your Sales Efforts

Your life as a sales pro is focused on closing deals. Your prospects, however, have ever-shorter attention spans – and you need to directly relate your message to their concerns and challenges. When you waste time trying to create custom spreadsheets and slide shows, you detract from the ultimate goal: hitting your target projections and […]

The post Four Key Ways Data Visualization Can Add Strength And Depth To Your Sales Efforts appeared first on SAP Digital.

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