Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise&#...
It was our first Summit in partnership with The Idea Center at Miami-Dade College (second largest university in the country!), dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around […]
When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]
I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and […]
Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Deloitte Global predicts it will reach its first billion dollar year in 2016, with about $700 million in hardware sales, and the remainder from content – I really liked Gottschall’s observation that at the end of the […]
By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends […]
When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following […]
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