Shlomi Ron

Shlomi Ron’s visual media journey has led him to serve as co-founder at the Visual Storytelling Institute (VSI), founder at overlooksTV, managing director at the Estate of Video Artist Buky Schwartz and co-founder at cafe Pellicola – window to fine Italian cinema. Follow Shlomi on Twitter (@shlomiron).

How to Plan Your Live Video Storytelling Strategy

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video sto...

With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that ther...

5 Easy Ways To Create Narrative Images

What you did, do and will do - find your story You’re probably wondering what’s the backstory of the above image? Before we get to the backstory, this image offers an excellent exam...

How to Rise above the Noise with Visual Storytelling

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise&#...

Insights from Visual Storytelling Summit 2016

It was our first Summit in partnership with The Idea Center at Miami-Dade College (second largest university in the country!), dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around […]

The Role of Authenticity in Visual Storytelling

When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]

What Exactly is Visual Storytelling?

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and […]

Are You A Storymaker Or A Storyteller?

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Deloitte Global predicts it will reach its first billion dollar year in 2016, with about $700 million in hardware sales, and the remainder from content – I really liked Gottschall’s observation that at the end of the […]

Tracing Success Drivers of A Viral Video

By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends […]

When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following […]


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