A key component to our use of mobile devices is location awareness, which is a feature baked into every smart phone and tablet thanks to GPS. In an era of “Big Data”, where geographic locations of people, assets, and events are digitally captured, it’s estimated that over 80% of data captured by companies contains a location element. Location in this context can include a shelf in a storage facility, a customer address, the coordinates of a vehicle, or even a worldwide sales territory. All of this location data can be combined with business data to provide critical information for businesses to operate.

Picture1Location intelligence exists to combine business and location data together to analyze spatial relationships that aren’t easily uncovered using traditional business analytics. Google Maps has been commoditized as a standard for navigating and visualizing geographic information in the consumer market and increasingly, in the enterprise. Thanks to embedded GPS, smart phones and tablets create the perfect opportunity for actionable, location-aware analysis. These GPS-enabled map services can provide much more than just pins on a map. Directions, collaboration, and tracking are important features that add utility to location intelligence apps.

Location Aware Apps Increase Productivity

Mobile workers need to understand where assets, events, and exceptions are located. While this information is easily accessible from traditional reports solutions, prioritization by geographic proximity is only possible via GPS-enabled devices, and is best visualized spatially. Today’s location aware apps should increase productivity as workers spend less time gathering information and more time executing by selling, repairing, delivering, managing, or any other host of tasks accomplished on the road. Arming your business with actionable information on-device can provide critical information to save time, improve prioritization, or drive better decisions– all which impact your organization’s bottom line.

Real World Value of Location Intelligence

Organizations with traveling sales professionals often struggle in the field organizing and prioritizing customers. As conditions change throughout the day in the field, sales reps who have constant access to their territory can analyze and re-prioritize to maximize their time. If, for example, all of your sales reps could visit a few extra customers a week and/or proactively make decisions with up-to-the-minute data, the impact on the “bottom line” could potentially be substantial. While mobile reporting tools can relay data using charts and tables, location intelligence presents the opportunity for a sales workforce to harness geographic proximity in new ways, thus providing a new layer of intelligence into the decision-making process.

View this video to learn more about mobile location analytics.

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Ryan Goodman is Centigon Solutions' CEO, author, and renown expert in business intelligence dashboards. Ryan applies over 13 years of experience designing business software solutions to his leadership role shaping Centigon Solutions' business and product strategy. In addition to his leadership role at Centigon Solutions, Ryan continuously shares his experience and insight to multiple industry communities and user groups including: DashboardInsight, EverythingXcelsius, ASUG, and his own blog RyanGoodman.net.