Digital Tools and Platforms Have Opened DV Up to Small Business. Now They Must...

There’s something to be said for caution. After all, diving into uncharted waters feet first can land us in all kinds of trouble, particularly if those waters are shark-infested and those sharks have severe...

Big Data Evolution: How Data Is Helping Us to Understand the History of the...

Where did we come from? What set of biological coincidences and accidents led us to this point; the point at which I am able to sit at a computer and write this for you? Around...

Moneyball 2.0: Is Analytics the Future of Sporting Achievement?

For baseball fans, particularly baseball fans in the Oakland area of northern California, the name Billy Beane is a special one. Immortalized by a hit book, a motion picture feature, and a string of...

The New Business Intelligence Challenges we all Face

Business Intelligence provides the solution to so many problems, but it is not without its challenges. Here we explore some of the new challenges that businesses must face as they look to beef up...

Big Data and Nature: Keeping One Step Ahead of the Weather

In a list of the most influential phenomena in social and cultural history, the weather can stake a pretty good claim to a place near the top. The weather touches almost every aspect of our...

Molding High Level Business Intelligence into Human Responses

A couple of years ago, if you'd asked someone to name their pet peeves for customer service or client support, automated responses would have been high on the list. These clumsy, cumbersome attempts at...

Data Style: The Aesthetic Trends Driving Data Visualization in 2017

New Year's only feels like yesterday but we are already well on our way to the midpoint of 2017. With this in mind, it's time to take stock and think about some of the...

Analytics in Healthcare: How Data Science is Reducing Costs

Getting it right, first time around, is critical in the disciplines of healthcare and medicine. In this increasingly data driven world, it is little surprise that Big Data and analytics are playing increasingly important...

Real Time Streaming for Data Analytics is Closer than we Thought – What This...

Gaining data, interpreting that data, and doing all of this in real time – that’s the objective for data analytics, that’s the end game. Achieving this has proved difficult from day one, and has...

Is It a Hit? Quantifying Success in the Age of Spotify and Netflix

Something strange happened to the music business in the late 1990s. Until then, the hit single was everything. Ok, so it did not secure an artist the same kind of revenue as a multi-platinum...

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