What Is Data Visualization?

By definition, data visualization is a form of visual communication where data or information is presented in graphical or pictorial format. Studies have proven that it is easier for the human brain to process information when it is presented visually, allowing people to quickly grasp large amounts of information in a short time. It is […]

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A Picture Is Worth a Thousand Words, but a Good Viz Is Worth Millions

Data visualization makes the process of analyzing and presenting data a whole lot easier. Here’s what a good data viz can do for you and your clients.

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In today’s globalized and multicultural business world, where people are communicating across multiple languages, regions, time zones, and borders, data visualization tools are a godsend. And that’s not the only reason. Attention spans are getting shorter all the time, giving communicators only seconds to capture the notice of an audience. Increasingly, and in many different […]

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Breaking Bad Data

‘Breaking Bad’ Data

Big Data. Data-driven marketing. Digital intelligence and data story-telling.The list of catch phrases along with the money spent on activities related to Data Analytics has exploded over the last several years. The IDC Semiannual Big Data and Analytics Spending Guide predicts that the size of the big data market will reach $189 billion, a more than […]

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The Age of Insight: Why Raw Data Is No Longer Enough

It is true to say that we are in the age of data, but this does not tell the whole story. Business owners across the world, operating in a wide range of industries, are...

Data Visualization And The Interactive Web

Now that data insight and innovative visualization is revolutionizing content delivery, what do we do with our old platforms? Google Search, Wikipedia, RSS Feeds; are these simply to be thrown on the scrap heap? No,...

What Exactly is Visual Storytelling?

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and […]

Are You A Storymaker Or A Storyteller?

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Deloitte Global predicts it will reach its first billion dollar year in 2016, with about $700 million in hardware sales, and the remainder from content – I really liked Gottschall’s observation that at the end of the […]

6 Data Visualization Trends For 2017

This year is far from over but already we are looking forward into 2017. Why is this? Well, it pays to stay ahead of the game, and to be prepared for what is around...

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