Big Data. Data-driven marketing. Digital intelligence and data story-telling.The list of catch phrases along with the money spent on activities related to Data Analytics has exploded over the last several years. The IDC Semiannual Big Data and Analytics Spending Guide predicts that the size of the big data market will reach $189 billion, a more than […]
In today’s globalized and multicultural business world, where people are communicating across multiple languages, regions, time zones, and borders, data visualization tools are a godsend. And that’s not the only reason. Attention spans are getting shorter all the time, giving communicators only seconds to capture the notice of an audience. Increasingly, and in many different […]
Data visualization makes the process of analyzing and presenting data a whole lot easier. Here’s what a good data viz can do for you and your clients.
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By definition, data visualization is a form of visual communication where data or information is presented in graphical or pictorial format. Studies have proven that it is easier for the human brain to process information when it is presented visually, allowing people to quickly grasp large amounts of information in a short time. It is […]