Want to create unique, engaging experiences for your readers? Find out why interactive stories are great tools for marketers.
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Data visualization isn't enough to tell a brand story. Find out why data storytelling is the key to real marketing success.
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Here's how to craft a buyer's journey that unites sales and marketing and delivers the right message at the right time.
The post How to Bridge Marketing and Sales in Your Buyer’s Journey appeared first on Column Five.
Every piece of content marketing you make reflects your brand story. Find out how to tell the right story every time.
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While it’s easy to see the value in data analytics, many business owners struggle to be data-driven. The good news is you don’t need to be a data scientist to think like one. Data science is more of a mindset than a technical aptitude. While both are important, what separates good data scientists from great […]
Need some fresh content marketing ideas? Let your culture be your inspiration. Here are 5 ways to turn your culture into great content.
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Customer feedback is an opportunity to make your business better. Each individual customer complaint potentially represents a much larger sentiment. Therefore, it’s worthwhile to use data analytics to understand your customers’ experience and identify areas for improvement for your business. Collecting common customer feedback With social media and public review sites, negative brand sentiment can spread […]
The post How to Use Customer Feedback Analytics to Improve Customer Experience appeared first on SAP.