The Massive Growth of Visual Content

Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want...

How To Tell A Compelling Data Story Through Visual Cues

Even the most important message would fall flat without appropriate visual cues to properly convey it. With the market’s oversaturation of data, plus a wealth of content clamoring for attention, you have your work cut out for you as a storyteller. The challenge lies in capturing your audience’s attention and communicating your message in five […]

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Tracing Success Drivers of A Viral Video

By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends […]

Why Is It Important To Visualize Your Data?

Embedded within a set of data lie various stories waiting to be told. Not just in any way, but with the right method, to a receptive audience, highlighting the necessary information. Told correctly, a story fulfills its purpose and can be properly understood. But what is “correct”? How does one translate the essence of the […]

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Does Data Visualization Have An Impact On SEO?

We understand the rhetorical power of data visualization, and its ability to conjure a narrative from seemingly bland sets of digits in a row. This is the effect that striking imagery, well-matched data, enlightening...

Data Visualization Takes Over When Office Applications Aren’t Enough

When you need to convey a lot of data or a complex idea quickly and simply, the best way to do it is with a visual image – and that’s the meaning of data visualization.   Fortunately, there are plenty of tools available to help you do just that. Most everyone is familiar with Microsoft Office […]

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Memo To HR: With Data Visualization, Numbers Are Your Friend

As an HR professional, you play a major part in creating a strong company culture while supporting recruiting, hiring, engagement, performance, and retention. “People are our greatest asset” has become a business mantra. Still, quantifying the importance of HR initiatives and programs to the business and the executive team can present a challenge; in a […]

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The psychology of data visualization

The Psychology of Data Visualization

Put yourself in the position of the data user for a moment. What do they want to gain from the data? What are their expectations? What will make them pleasantly surprised or disappointed? What...
Demonstrating Business Value with Data Visulization

Show, Don’t Tell – Demonstrating Business Value With Data Visualization

“Don’t tell me the moon is shining,” Russian playwright and author Anton Chekhov wrote to his brother in 1886, “show me the glint of the light on broken glass.” Of course, Chekhov was talking about...

Why Data Visualizations Are More Valuable Than Your Business Thinks

Social channels such as Facebook, YouTube, Pinterest, Instagram, Snapchat, Tumblr, and Vine have soared in popularity and changed how we communicate. We post two-minute videos to put our creativity and inspirational messages on display. We reveal our feelings through emoticons. We exchange comedic memes to bring levity to an otherwise serious world. And we share […]

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