Changing the world of telecommunications with data visualization

With information coming at you from everywhere, it’s necessary that you maintain a clear mind to be the most efficient telecommunications professional. It’s challenging because information overload can clutter your mind. You need help with balancing the increased demands while maintaining budgetary requirements.

Telecommunications is the engine that runs the machinery. It is no longer acceptable to simply offer a communications method. Today’s telecommunications exceeds perfection in speed and optimum network performance. You need to always have new ways of communicating your ideas. It’s no longer acceptable to use the “traditional approach.” With today’s telecommunications, you can keep your finger on the pulse of your operations so that you can find the information that’s most valuable.

Traditional business analytics is no longer an option in telecommunications. By the time you delve through the numbers, the circumstance has changed. Data visualization allows you to use modern tools to manage, analyze and find insights through using real time data to bring predictive action into the future so that you can maintain the competitive edge.

Data visualization empowers you to:

1. Tap into the critical information
2. Translate numbers into meaningful images, and
3. Merge lots of data into a single, clear picture

Balance network production costs with performance monitoring

Former methods of monitoring system performance usually spanned between five and fifteen minutes. But in today’s telecommunications, time is of the essence. Five to fifteen minutes in today’s world is akin to taking a slow moving train across the country. Speed and accuracy is now required to see spikes in customer usage and variations in network status. You can see how mobile usage will increase over the next five years in the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2015–2020 White Paper:

Mobile data traffic will reach the following milestones within the next 5 years:
  • Monthly global mobile data traffic will be 30.6 exabytes by 2020
  • The number of mobile­-connected devices per capita will reach 1.5 by 2020
  • The average global mobile connection speed will surpass 3 Mbps by 2017
  • The total number of smartphones (including tablets) will be nearly 50 percent of global devices and connections by 2020
  • Because of increased usage on smartphones, smartphones will cross four-­fifths of mobile data traffic by 2020
  • Monthly mobile tablet traffic will surpass 2.0 exabytes per month by 2020
  • 4G connections will have the highest share (40.5 percent) of total mobile connections by 2020
  • 4G traffic will be more than half of the total mobile traffic by 2016
  • More traffic was offloaded from cellular networks (on to Wi­Fi) than remained on cellular networks in 2015
  • Three-­fourths (75 percent) of the world’s mobile data traffic will be video by 2020

Converted to a visual image, this information is conveyed to express the true reflection of all of the words and numbers into a single chart:


Data visualization brings immediacy with real time data. It also:

  • Identifies traffic nuances in milliseconds
  • Allowing actions to be taken before it affects performance, and
  • Accommodate future enhancements to avoid potential network strains.

Enterprise network planning and budgeting: Keeping it consistent

As you know, customer and network needs endlessly fluctuate. Using traditional data feeds and numbers to analyze information can cost performance and ultimately profitability.

Using data visualization for predictive analysis can produce images and pictures that use real-time information to reveal a comprehensive look into future needs. Turning chaos into organization through data visualization facilitates reporting. This not only captures the current and future requirements, but conveys it for insightful cost analysis and ROI.

Merge the siloed information streams

Columns of data arrive daily from a variety of departments and sources. Each segment may carry value. But by the time the various pieces are put together, everything has changed. The resulting numbers become meaningless. The outcome is now skewed and the data is too cumbersome to reveal any important insights.

Predictive analysis requires the ability to pool information from all sources, access the critical pieces, and produce a meaningful final product that’s easy to understand. Data visualization taps into these variations and empowers you to improve market performance.

See nuances in real­time

Every telecommunication professional knows that changes in usage patterns are not always easily detected. While the goal is to maintain optimum performance on a 24/7 basis, detecting fluctuations doesn’t always occur in a timely fashion. Today’s technology requires the ability to see the nuances in real-­time before they escalate into a situation that needs a knee-­jerk reaction.

Data visualization alters the landscape so that you can adapt more easily and implement changes that are needed for optimum performance.

Detect ‘bad data’

Not all information is “equal.” Just as there may be golden nuggets of truth, there may also be data that is incorrect. However, with the volumes of data that’s in the world, it becomes increasingly difficult to separate everything out into digestible bits of information. Without this ability, bad data exists. You’re inability to detect bad data can have a negative effect on the outcome, skew the results, and increase operational costs.

But when you turn this situation around, you can access the real­-time information so that you can convert it into core “truths.” Data visualization eliminates the need for traditional ways of data collection so that the more modern, visual representations give way to clarity. This allows you to innovate based on relevant information.

Let data visualization become your Telco Company superpower and download The Ultimate Guide To Data Visualization.

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