Presentations in today’s world is more than just polishing words. Messages need to convey a clear and concise way to express the story and the outcome, quickly and efficiently.
Your customers are looking for the most amount of information in the shortest amount of time. Whether in person or via a teleconference, time is of the essence. This is why it’s so important to use data visualizations if you are looking to deliver efficiency and quality.
According the 3M:
“Did you know that visual aids have been found to improve learning by up to 400 percent? Did you realize that we can process visuals 60,000 times faster than text? Would you guess that the average person only remembers about a fifth of what they hear?”
Consider these compelling statistics for using data visualization:
- Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. – Xerox
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. – Lifelearn
- 46% of marketers say photography is critical to their current marketing and storytelling strategies. – CMO Council.org
- 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%). – Social Media Examiner Report
- 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. – CMO Council.org
- Content with relevant images gets 94% more views than content without relevant images. – Kissmetrics
Now that you have all of the stats to show why you need to use data visualization, the question remains: How do you do it?
Turning the massive quantities of numbers and spreadsheets into an image not only conveys a message but starts conversations that need to happen in your industry. The right image assists in catapulting your viewers into another realm of understanding, and it begins with high-quality information design.
The key to crafting your data visualization is in knowing the best type of visualization that will entice and keep the attention of your audience.
The next series of articles will help you to analyze and examine the various data visualization formats to to see which style fits your needs. Stay tuned for a series of tips of different formats (in alphabet order) to help you convey your data visualization messages in the best way possible.